A CAREGD™ Sports Initiative
Human Infrastructure™ for the people behind performance.
Me 1st Then Sports™ helps sports organizations strengthen the relationships surrounding athletes — athletes, parents, coaches and leaders.
People > Performance.
The Me 1st Then Sports™ Fundraiser
Fund the opportunities your athletes deserve.
Travel, equipment, scholarships, uniforms, coach development — funded through Merchandise With Meaning™, premium products families actually want to wear.
Forget cookie dough.
Forget popcorn.
Forget wrapping paper.
Community. Opportunity. Belonging.
Premium apparel and lifestyle products families proudly wear because they represent something bigger than sports.
A customized fundraising roadmap built for your organization's goals — in less than two minutes.
Marketing resources, sponsor ideas and outreach tools designed to increase participation — not pressure.
Professional online ordering, production and direct shipping handled from start to finish.
Why This Matters
Today's athletes are surrounded by more pressure, expectations, comparison and complexity than any generation before them.
Me 1st Then Sports™ focuses on the human relationships underneath all of it.
Current Initiatives
First Flagship Experience · Now Building
The person comes before the performance.
A multi-sport girls experience helping keep identity, connection and the person visible beyond performance. Pasadena + Altadena is the first flagship community experience.
Check in on her.
For Coaches · Active
Coming Soon
The person behind the player.
A future Me 1st Then Sports™ campaign focused on boys and young men navigating sport, identity, expectations and pressure beyond performance.
Coming Soon
Our First Flagship Experience
Pasadena + Altadena
The person comes
before the performance.
Girls across multiple sports. Professional and elite women athletes. A CAREGD check-in. A parent experience. A message she can keep.
Going deeper by sport
One of the first sports where Me 1st Then Sports™ will go deeper into the relationships surrounding athletes, coaches, parents and organizations.
Explore VolleyballThe Sports Ecosystem
Part of Something Bigger
Me 1st Then Sports™ is a CAREGD™ Sports Initiative — bringing Human Infrastructure™ into the relationships surrounding athletes, coaches, parents and sports organizations.
America Checks In™ is CAREGD's larger national human-connection movement.
Start with yourself.
Check on three.
Keep checking in.
The Founder
Founder & CEO, CAREGD™
Founder, America Checks In™
Former UC Berkeley Division I basketball scholarship athlete.
Read Lisa's story01
Raise money for my program
Fundraising Blueprint™02
Bring Me 1st Then Sports™ to my people
Partner with us03
Explore the current initiatives
Her · Coach · HisMe 1st Then Sports™ is a CAREGD™ Sports Initiative —
Human Infrastructure™ for the people behind performance.
