Me 1st Then Sports™ presents
Her Headspace First.
Then Sports.™
Pasadena + Altadena
After the smoke,
keep checking in.
People > Performance.™
A multi-sport experience built around one belief:
The person comes
before the performance.
The first flagship
Her Headspace First. Then Sports.™ is the enduring Me 1st Then Sports™ experience. Pasadena + Altadena is where the first multi-sport flagship is being developed.
The headlines move on.
Care should not.
After the Smoke, Keep Checking In. gives this first flagship its local meaning.
The girls are the story.
Different sports.
Some of the same weight.
Basketball
Volleyball
Track & Field
Soccer
Softball
Flag Football
Planned sports shown above. Final team and athlete participation is subject to confirmation.
The first flagship is being designed for approximately 60 middle- and high-school girls across multiple sports.
The experience
01
She hears from women
who have been there.
Professional and elite women athletes join girls for intimate, honest conversation about the parts of sport that do not always show up on the scoreboard.
What did sports ask of you that people couldn’t always see?
What do you wish somebody had told you at her age?
02
She checks in
with herself.
A private CAREGD™ Check-In gives each girl a moment to pause and notice how she is doing beyond the scoreboard.
Patterns, not people.
Where appropriate, CAREGD™ may provide aggregate Human Insight™ while protecting individual privacy.
03
Her parent
checks in too.
Before you correct her, check in.
Parents take part in a real Check-In experience designed to make better conversations easier around sport, school, expectations, identity and life beyond the game.
04
She receives
a message she can keep.
The Message Studio™
“Tell your daughter one thing you never want sports to make her forget about herself.”
Parents and caring adults can write it, say it or record it — leaving her something she can return to long after the event.
Write it.
Say it.
Record it.
Reflection Mirrors™
The moment she
sees herself differently.
You are more than
your performance.
The reminders girls stop to photograph — and carry with them after the experience.
Community partnership
Help bring the first Her Headspace First™ flagship to Pasadena + Altadena.
We are building the first flagship with a small group of partners who believe girls should be supported as people — not only measured as athletes.
Founding Community Partner
A lead partner helping make the flagship possible.
Access + Experience Partner
Helps girls and families participate and supports the live experience.
Storytelling + Community Partner
Helps connect the experience to the community and extend its story responsibly.
Partner support helps make participation, athlete engagement, family experiences, production and responsible storytelling possible.
The community already has the people. CAREGD helps create the experience.
Part of a larger check-in culture.
Her Headspace First™ carries the same simple behavior behind America Checks In™ into sport.
Start with yourself.
Check on three.
Keep checking in.
Me 1st Then Sports™
People > Performance.™
A CAREGD™ Sports Initiative.
CAREGD™ — Human Infrastructure™ for the AI Era.